But are these the most efficient and effective ways to recruit marketing professionals? Most of us are busy operating our business and probably don’t need the assignment to find a new employee. Plus, marketing recruiting isn’t your main job, so you may not be able to devote the time and resources needed for success.
That’s why it’s often so beneficial to hire a marketing recruiter or marketing staffing agency to bring new marketing talent to your office.
Recruiting the best marketing professionals for your business is central to its growth and success. Your business gets most of its strength from its workers – their knowledge, skills, tenacity, and creativity.
There are many important traits that successful marketing professionals have that may not be revealed in their resumes or through your existing hiring process. That’s the reason the work of your marketing recruiting agency is so important. Your marketing recruiter has the skills, experience, and focus to ensure your job descriptions, interviews and hiring questions help you find best marketing candidates for your open positions.
If you handle your own job search, you’re probably only going to have a talent pool of professionals who are actively looking for work. A marketing recruiting agency goes much further by expanding the search to passive job seekers. These marketing workers are probably employed at the moment and not particularly searching for a job. But if they’re presented the right opportunity by your recruiter, there’s a good chance they could be qualified candidates. Marketing recruiting agencies know that only 12% of the workforce is actively searching for a job, but most of the rest would be interested in learning about new opportunities.
The marketing recruiting service you contract with has skilled recruiting professionals whose only job is to find you the best job candidates. Recruiters and staffing agencies always have a large talent pool of qualified marketing professionals they can pitch your opportunity to. This streamlined process speeds up the interviewing and vetting processes, so you’re likely to get the best person for the role faster.
Most marketing recruiting companies are specialized in certain niches and industries, so they already have a line on some of the best talent in the field. Staffing agencies will usually know quickly which marketing candidates could be a good fit for your opportunity. Also, because the recruiter knows the talent pool well, including their strengths and weaknesses, there’s a better chance you will get someone who is perfectly suited to your role. This means the employee will be more productive and may stay in the role much longer.
If your organization is a startup, you probably don’t have recruiters in-house. By selecting a marketing recruiting service, your organization will always have a professional look during the interviewing process. This makes your organization more desirable in the eyes of the best marketing job candidates.
Marketing recruitment agencies are contracted by companies to find the ideal marketing candidates. Some of the major duties of the marketing recruiter are:
● Pinpoints the best marketing and creative backgrounds to find the best talent pool for
your open roles.
● Targets passive job candidates that are currently working in marketing but aren’t looking
for work at the moment. The recruiter will contact them by phone, text, and email to
inform them about your opportunity.
● Motivates talented but passive candidates to check out your company and opportunity.
● Vets and screens marketing candidates so the company can focus their efforts on the
top, most qualified prospects. This will save your hiring manager a lot of time because
they don’t need to sift through dozens or hundreds of resumes.